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DIC to Create Classic Retro and Mass Market Entertainment and Merchandising Programs for the Brand to Launch in 2009 and 2010

"Penny Brite" Joins DIC’s Roster of Classic Girl Brands, Including “Strawberry Shortcake,” “Horseland,” “Eloise,” and “Cake”

Burbank, California – June 10, 2008 -- DIC Entertainment (DIC), a leading global brand management company, has been appointed global licensing agent for the re-launch of the classic girls’ brand, Penny Brite, by Charisma Brands, LLC, the award-winning designer and manufacturer of collectible dolls, fashion jewelry, and other artistic products. The announcement was made today at Licensing Show 2008 by Kirk Bloomgarden, Executive Vice President, Global Sales, DIC, and Anthony P. Shutts, President and CEO of Charisma Brands,LLC.

DIC will create two merchandising programs for the re-launch of the Penny Brite brand, including a classic retro line targeting girls and collectors, featuring apparel, publishing, music, gifts, novelties and more.  DIC will create a home entertainment program that will be supported by a major licensing initiative across major categories, including toys, apparel, interactive, health and beauty, back-to-school and more. DIC will seek partners at Licensing Show and anticipates launching the Penny Brite classic retro line in 2009 with a subsequent home entertainment and merchandising launch in 2010.

“Penny Brite has a chic, retro fashion feel that blends seamlessly with a wholesome lifestyle, appealing to girls of all ages and collectors,” states Bloomgarden. “The new Penny Brite is strongly positioned once again to develop a new fan base among young girls around the world and to become the next hit evergreen brand.”

“We are thrilled to partner with DIC to drive the re-introduction of this beloved brand worldwide,” comments Shutts. “DIC has a stellar track record with creating successful programs with longevity for girls, such as Strawberry Shortcake, and Charisma’s Penny Brite is poised to become the next sensation and an evergreen property.”

Originally produced in the 1960s by Deluxe Reading/Topper Toy Company, Penny Brite was the solution for mothers who wanted to introduce fashion dolls to their daughters that had a more wholesome appeal. Baby boomers and collectors remember the classic tag line: She's your delight...She's Penny Brite! More…

“Penny Brite” joins DIC’s roster of classic girl brands, Including the highly successful “Strawberry Shortcake,” which continues to evolve as a multi-dimensional entertainment franchise with $2.5 billion dollars in worldwide retail sales since its 2003 re-launch, and over 500 licensees around the globe.

About DIC Entertainment
DIC Entertainment, a fully-integrated global brand management company, is dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. The Company serves as the worldwide licensor or agent for brands such as McDonald’s, Strawberry Shortcake, Horseland, Mommy & Me, The Beginner’s Bible and Eloise. DIC has distinguished itself by building one of the largest libraries of animation worldwide with approximately 3,000 half-hours of programming, including Inspector Gadget™, Dino Squad™, Strawberry Shortcake™, Horseland, Sabrina™, Liberty’s Kids™, Sonic The Hedgehog and Care Bears™. In 2007, DIC and CBS launched a new educational and informational Saturday morning programming block, “KEWLopolis on CBS.” As a pre-eminent supplier of kid’s programming worldwide, DIC has developed strategic partnerships with key broadcast partners throughout North America, Europe, Asia, Latin America, Africa and Australia. DIC also acquired Copyright Promotions Licensing Group, a Pan-European licensing agency that represents the licensing rights of a broad portfolio of world-renowned companies including DreamWorks Animation, MGM, Marvel, Sony, Twentieth Century Fox, Viacom and The Football Association. DIC is headquartered in Burbank, California with offices in New York, Paris and London. For more information please visit

About Charisma
Charisma (Charisma Brands, LLC) is an Irvine, California-based designer, developer, and marketer of award-winning collectible, gift, jewelry, and artistic-based products.  The well known brands of Charisma include Marie Osmond, Kenneth Jay Lane-Jewelry’s Living Legend, Nolan Miller, Dennis Basso, Lunch At The Ritz 2 Go, Francesca Visconti, Bob Mackie, Kewpie, and Whispering Willows. The Company’s products can be found on QVC, the television shopping channel, specialty retail stores throughout the United States, catalog merchants, and internationally on shopping channels and distributors.  For more information visit

Michelle Orsi
Three.Sixty Communications