Press Release: Adora Introduces 2011 Collection


Media Contacts

Charisma Brands

Peggy Vicioso

949-587-9400 x777

Adora – Introduces 2011 Collection

All New Playtime Collection available in January 2011

17 NEW products for children 12+ months


Laguna Hills, CA, December 15, 2010: California-based designer, developer, and marketer of award-winning dolls, Charisma, announced today that is launching, Adora Playtime Dolls a play baby doll collection for children 1 year +.   The all new collection was previewed with select buyers during the TIA Fall Preview Show at the Dallas World Trade Center October 4-7.  The full line will be available to retailer starting at the Atlanta Gift Show January 12-19. Shipping to retailers will begin in late January 2011.

The 12” Adora Playtime Dolls are made to be well loved and come in 5 skin tone and eye combinations.  They have lifelike features; Silky-Smooth body and a bean-bag weighted bottom make them perfect for cuddling. The original sculpted faces have features like a real baby and the tiny hands and feet have the chubby features kids will love. All Adora dolls are lightly scented with a fresh baby powder scent.

The Adora Playtime Doll collection includes a range of 12 Accessory SKUs made to encourage hours of nurturing playtime.  Adora Playtime Dolls and accessories are age-graded for doll lovers 12+ months. 

“We are delighted with the Adora Playtime Dolls,” says Peggy Vicioso, VP Marketing & Product Development for Charisma Brands, LLC.  “We saw the need in the market for a quality play baby with a full range of accessories at a low competitive price.  Our Adora Playtime Dolls are made to be loved. Mom’s will love the dolls and accessories because they can even be machine washed.”

The dolls were sculpted in the Adora studio and are made in our exclusive Gentle Touch®.  Each doll has been hand crafted, one-by-one with meticulous detailing, each endearing face has been hand painted and each costume individually sewn.

Hi-Res Digital Image Available Upon Request

About Charisma

Charisma Brands, LLC is a Laguna Hills, California-based designer, developer, and marketer of award-winning dolls.  The Company’s products can be found in specialty retail stores throughout the United States, and various catalog merchants.

Adora®  and all related elements are trademarks of and © Charisma Brands, LLC